IT Expert Voice

Lisa Picarille | RSS

Lisa Picarille is an online content strategist, who also consults on a variety of issues including online marketing, branding, and social media. She is currently working on a book, The Ultimate Pitch, to be published by John Wiley & Sons in 2011 and is a program faculty member of the University of San Francisco Online, teaching Internet marketing classes. Lisa co-hosts the Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins and regularly hosts The Performance Marketing Association Industry Report podcast.

Understanding Enterprise Social Media Security Risks

By Lisa Picarille -

Jul 26, 2010

The seeming friendliness of social media makes corporations vulnerable to a variety of security threats. People using social networks often have a false sense of safety since they are interacting with friends, family, colleagues, and acquaintances, as well as their favorite brands and sports teams. This sense of trust has many social media users letting down their guard and ignoring basic online security measures. IT can help users use social media safely and productively, without threatening enterprise security. READ MORE

12 Ways IT Can Support the Company’s Use of Social Media

By Lisa Picarille -

Jul 23, 2010

Social media isn’t going away. You can choose to embrace the use of it within your company and work to support those efforts.

IT departments have always performed a delicate balancing act – keeping processes automated and manageable, while supporting innovation. Social media are making that job even more difficult but also more crucial. READ MORE

Creating an Enterprise Employee Social Media Policy

By Lisa Picarille -

Jul 22, 2010

As Twitter, Facebook, and other social media get more popular with companies and employees, it’s critical for companies to develop policies controlling their use. Firm and well-understood corporate policies encourage people already exploring social media, rein in those teetering on the edge without a net, and ensures your company is protected by rules that support overall business goals.

Despite the benefits, companies aren’t moving quickly to establish social media policies. A June 2010 report from Forrester Research, the “CIO’s Guide to Creating a Social Media Policy,” found that 43% of respondents’ organizations did not have a social media policy, and 11% were unsure if a policy existed.

The data indicates that many employees access social media without a policy to guide their efforts. At the same time Forrester found that when a policy is in place, employees do read it.
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